A review of the Coke vs. Pepsi marketing feud isn’t complete without a look at each brand’s now iconic logos and the colors used. It started in the year 1975 and proved to be a huge hit for the company. In the 1960s logo, the wave was also introduced, which stayed around for quite a while and had become a major part of recognition for the brand. It took you that long to figure that out? This consistency of flavour lets the brand appear trustworthy. Find the rest of your favorite brand color codes on this website. Further, in this article, we are about to discuss comparatively how both the companies have evolved in their branding processes and emerged as two big soft drink companies in the 21st century. Everytime you think of soft drinks, two big names that come to your mind are Coca Cola and Pepsi and rightfully so, as both these brands have worked super hard to earn the prestige they have today. product information. “[1] PepsiCo may have brought in 38 percent more revenue in 2011 than Coca Cola. People have different palettes and like different things. Pepsi Max is a sugar-free, low-calorie variation of the soft-drink Pepsi. Over the years, Pepsi’s logo evolved and changed with the times. However that direction feels stale and their brand is becoming limited to a market of teeny-boppers and those that can’t get Coke in a restaurant. Coke on the other hand have shown some of the best modern branding and marketing of the modern era. It’s a very important factor to consider while doing a comparative analysis (design or otherwise) for a global product. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. He spent nine months and over $5 million dollars to figure out “Coke is timeless. It has proved to be a very successful initiative for Pepsi and helped increase brand awareness for the brand. I came here thinking I’d get some input… but what I found instead was tons of useless material on who NOT do write a comparative analysis. But, it doesn’t work quite the same way with Pepsi. Coca Cola have their message and brand identity, it’s the same as their logo; timeless and classic. Wow! Over the years brands such as Pepsi change their logos and marketing slogans. Impactful websites that enable you to grow online. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. You can also see the shape of the bottle displayed at the end of some Coca Cola advertisements. Sorry if I seem overly critical this is an old article and I am sure your perspective has changed considerably. Over the years, Pepsi’s logo evolved and changed with the times. Pepsi has been a huge name since it was launched by founder Caleb D. Bradham in 1898. Even in Japan the logo is iconic, despite it being in a different language. They haven’t got that key hook to their brand that gets people. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. How cool is that? Compared to Coca Cola, Pepsi went through more changes in their logo design and their final logo looks completely different than what they had started with. We’re in this together. They help us recognize all of the things we know and love the most. Nickel, nickel, nickel, nickel, Trickle, trickle, trickle, trickle…”. Search Brands Submit No results for this search term. Great looking brands that connect your customers to you. 5. Why would a consumer visit a site UNLESS there was some value add for him? The brand does a lot to increase its brand recognition, but since they primarily focus on young consumers they could not build much trust among the mature consumers. Over the years, both the companies have been in constant competition to be the no. The rest are repetitions of the same sentences in different ways – like you’re wringing every last vestige of anti-Pepsi feeling out of your system. Pepsi targeted both Santa Claus and Coca Cola’s famous polar bears in their “hilarious” advertising campaign, that actually ended up helping their rivals. Interestingly, it’s a study of the Coca Cola brand (which I love btw, in case you think I’m a Pepsi fanatic). During the period from1898 to 1940’s, Pepsi had a swirly red script logo, which looked similar to that of Coco Cola logo. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. One of the most popular and well-known logos ever is the Pepsi … But, their other ad campaigns like the ‘Share a Coke’ ad campaign help target a wider range of audience, not just the young consumers but also mature adults in their midlife. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. You Need A Product Explainer Video. As a consumer, I really don’t give a fig about the change in logo design – as long as the product is recognizable to me. [2] “You don’t need a consultancy to tell you that Coke has used the polar bear and Santa mascots for decades. Years prior, however, the drink was referred to as “Brad’s drink” which was ultimately rebranded into the drink we know today. However, on realising their mistake, it was dropped and in 2002 they adopted their “classic” look and it’s been there ever since. This logo was kept the same for more than two decades until 1985 when Coca Cola introduced their product in a redefined way under the name of New Coke and changed their logo to more formal and simpler fonts. The Pepsi logo as we know it today is a textbook illustration of all modern design trends. Even though both Coca Cola and Pepsi both are primarily known for their non- alcoholic soft drinks, their brand personalities are far different than each other. At PepsiCo, we aim to give consumers choices. A hand drawn red typeface. Various Pepsi logos since its beginning. The consumers didn’t react very positively to this redefinition of the brand and the brand later decided to go back to their old logo only a couple of years later. I’m just a student of Design and yet, I know at least this much. But besides him, you also get to see other young Bollywood celebrities like Alia Bhatt, Deepika Padukone, Diljit Dosanjh, etc in the ad campaigns of Coca Cola India. On looking at Coca Cola’s history of cans, their recognisable type based logo is ever present, as are their brand colours; red and white. Both Coca Cola and Pepsi have worked hard over the years to build a strong brand presence among their consumers. It also appears that in 1990, whoever was responsible for designing Pepsi’s cans bumped their head and created some sort of discotheque styled graphical monstrosity. It stands out enough with its simple, modern design so that I can recognize it easily. Another instance will be the Pepsi’s Halloween advertisement of the year 2018, that featured a Pepsi can with a Coca Cola drape wishing a scary Halloween. The swirling globe was introduced without a blue background (notice that the can is used) in this first logo. No matter where you are in the world you can easily recognize a coke bottle with its iconic shape and unique red and white colours. Because I just read your ‘post’ and it reads more like a sarcastic put down of Pepsi than like a legitimate case study. However, how is it remembered? I’m not saying their circle is bad, I think they just need to work on it, stick with it, stop changing the angle of it and have some confidence in the design! Coke’s brand is stronger than Pepsi’s overall but Pepsi’s logo alone is very strong and carries huge brand equity. A logo is not just the typeface – it is also about the colors, graphic element, symbol etc. Another aspect that Coca Cola uses in its favour is the iconic shape of its bottles. Later in the year 2005, similar to what Coca Cola had done in the 1990s, Pepsi too added the gradient and gloss pattern of the droplets to their logo from 1998. I was in the Dr’s the other day and came across a vending machine that had clearly been there since the 70s. So, we can say that Pepsi has appeared to be a more appealing brand for young consumers, but at the same time also tried desperately hard to look like a superior brand against Coca Cola. Isn’t the point to your whole argument that Pepsi have attempted to redesign themselves and fully rebrand the company every decade to appeal to the new generation whereas Coca-cola have tried it once or twice only to go back to the old familiar. Global brands need to adapt to the local area because customs, traditions and taboos are huge factors that affect sales. Pepsi is one of the most globally recognized logos in the world. I think that worked OK because it was essentially the same colourscheme, just a slightly different design. Stronger brand recognition ensures that more and more people are familiar with your brand and the more they know about you, the more they can trust you. ©PepsiCo Inc. 2. In our last logo design case study post we looked at The UN Logo and shared some thoughts and ideas about it. Today, Pepsi is PepsiCo’s most valuable brand. These celebrities are idols of the young people in the nation, thus helping the brand to endorse their product among young consumers. I’m not saying that’s why I don’t drink Pepsi anymore (my tastes have changed and now I drink Diet Coke anyway) but I would be more tempted to buy an occasional Pepsi if they actually looked like they did when I was a kid. I do think they’ve been hampered by change over the last few years. They’ve got nothing to hang their advertising from. So now when I see Pepsi it looks like a Essentially, they need to do what they should’ve done years ago. Where are your statistics about the logo-preference? The Coca Cola branding is iconic, and it’ll always be recognised. Although they are vastly different in design, and use of the rhetorical situation, both ads were successful at getting people to share, talk, and think about them and the brands they represent. 99. The participant didn’t know which one he drank first and was asked to choose the soft drink, whose taste he liked more. Also, Coca Cola’s much recognized red and white colour combination was also introduced in the 1950s. The logo on Pepsi’s first can is completely different to that on the last can. Want to know more about our products and what makes them some of America's favorite drinks and most talked about brands? They didn’t seem to veer off their track too much until between 1994 and 2000 where they seemed to get confused over whether their can was actually a bottle. 5.0 out of 5 stars 1. Thanks for your well constructed and well thought out comment. Pepsi is sold in over 200 countries and generates more than $20 billion a year in revenue. Coca Cola may seem like a more successful brand than Pepsi, but Pepsi has also been improving itself over the years as a brand to prove like a tough competitor to Coca Cola. UNLESS you specifically mention that it’s for XYZ region. Let’s discuss the brand recognition of Pepsi and Coca Cola. Source: by lo g odix. $4.99 $ 4. Minor changes were again made in the logo in the year 1906 after which it stayed the same for a long time, till the year 1940 and was again introduced with only a few changes to the older design. The psychology of color in marketing Inc. Pepsi Max is a textbook illustration all... T aged and it ’ ll always be recognised didn ’ t that! 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