Last month, Gimlet Media launched The Get Up, a morning show that mixes daily news and talk with Spotify’s personalized music recommendations — “that special sauce Spotify has with music,” said Polgreen. Anchor, based in New York, was founded in 2015 by Michael Mignano and Nir Zicherman. 3. While many people have tried their hand at creating a podcast, most have found it’s not as simple as it seems, especially when it comes to making a hit. Music streaming giant, Spotify, bought podcast media company, Gimlet, for $200 million earlier this year. When the news broke on Friday, the deal was thought to be in its final stages, though not officially completed. Popular. Spotify möchte zum Podcast-Riesen werden. With the podcast M&A strategy, Spotify forecast a full-year 2019 operating loss of between $228 million-$410 million (€200 million-€360 million) on revenue of $7.23 billion-$7.74 billion (€6.35 billion-€6.8 billion), up 21%-29% versus 2018. The death and rebirth of America’s department stores, in charts. The most recent iteration of this looks a lot like traditional FM radio. There's power in understanding. It wants more of them to listen to podcasts. The deals for Gimlet and Anchor, announced last week, were primarily in cash, with the total purchase prices subject to closing adjustments, Spotify disclosed the figure in a Feb. 13 SEC filing. CEO Daniel Ek sees a growth opportunity in the space, noting that Spotify’s podcast listeners spend twice as much time on the service as non-podcast listeners and that people listen to traditional radio on average two hours daily. If you haven’t, help us keep our journalism free for everyone by making a financial contribution today, from as little as $3. Well, the moment is here and the podcast making it happen is Heavyweight. According to Recode, Spotify paid $230 million for Gimlet. Spotify’s announcement that it would purchase the podcast network Gimlet Media on Wednesday reverberated through an industry that has clung to … But that target includes what it’s paying for Gimlet and Anchor, chief content officer Dawn Ostroff told Variety, indicating the first two deals represent the lion’s share of its podcast investment for 2019. Mit „Susi“ gibt es eine deutsche Adaption des Erfolgspodcasts „Sandra“ aus den USA. Die Logik des Plattformkapitalismus zieht nun auch im Bereich der Podcasts ein. Gimlet Media produziert eigens Podcasts, die in den USA eine große Popularität genießen. Gimlet Media is a podcast production company and network, with shows including The Cut, Reply All, Science VS, and The Pitch. November 2019 Die neue Lust auf Podcasts. Spotify is in active discussions to acquire Gimlet Media, a … To that end, Gimlet is experimenting with mixed media extensions of podcasts, like vodcasting (video podcasting), and it’s leveraging Spotify’s robust predictive algorithm to … Read Next: Trump Claims He’ll Veto Defense Spending Bill Unless Congress Repeals Legal Shield for Social Media Companies, Trump Claims He’ll Veto Defense Spending Bill Unless Congress Repeals Legal Shield for Social Media Companies, Apple Names Disney Plus the Apple TV App of the Year, Salesforce to Buy Slack in $27.7 Billion Deal, Elliot Page Will Continue to Star in ‘Umbrella Academy,’ Netflix Changes Credits on His Past Films, Oscar-Nominated 'Umbrella Academy' Star Elliot Page Announces He Is Transgender, How ‘The Great British Baking Show’ Overcame COVID-19, But Revealed the Franchise’s Unsavory Side, Pennsylvania Supreme Court Troubled by Bill Cosby Trial Witnesses, B.B. Chains - Allison Leyton-Brown, 1:32 0:30. Gimlet was founded in 2014 and produces popular podcasts including Reply All , StartUp , and Crimetown . She pointed to the latest Edison research that podcasting hit an all-time high in 2020, now accounting for a 6 percent share of audio consumption in the United States. 4. Help keep Vox free for all by make a contribution today. Spotify is in talks to buy podcast producer Gimlet Media. 1 bis 1 von 1 Ergebnissen sortiert nach 21 Kommentare; Hintergrund 12. Variety and the Flying V logos are trademarks of Variety Media, LLC. Whether Spotify’s big bet on podcasting pays off remains to seen. Gimlet Media, the bigger of Wednesday's two acquisitions, is a five-year-old podcast studio with shows like "Reply All," "Conviction" and "Homecoming," which has been made into a … Our work is well-sourced, research-driven, and in-depth. And that kind of work takes resources. Described as a kind of YouTube for podcasts, Anchor claims it powers more than 40% of the industry’s new podcasts. Maybe you’ve laid awake imagining how it could have been, how it might yet be, but the moment to act was never right. Here’s where to donate your money. We’re seeking ambitious, talented, and kind people to join our team. Meat Locker Bathroom - Allison Leyton-Brown, 1:35 0:30. Prior to joining Gimlet, she spent seven years in public radio, first as a podcast and radio producer with WGBH News and later as a … “We’re looking at a broad range of opportunities,” Ostroff said in an interview. Gimlet was founded in 2014 and is based in Brooklyn, New York. Spotify CEO Daniel Ek joins "Squawk on the Street" to discuss Spotify's acquisition of podcasting companies Gimlet Media and Anchor. Polgreen also told Kafka some of her other ideas for audio: a daily shortform soap opera-style fiction podcast, and a weekly, appointment-listening documentary show. Spotify doubled down on podcasts last week with a double deal to buy podcast networks Gimlet and Anchor. Those acquisitions were initially undisclosed, but Spotify … Gimlet had raised $28.5 million in funding from investors including WPP, Laurene Powell Jobs’ Emerson Collective, Cross Culture Ventures, Betaworks Ventures, Stripes Group, and Graham Holdings. 2. Uncovering and explaining how our digital world is changing — and changing us. Spotify isn’t done with its M&A move into podcasting: The company told investors it expects to invest $400 million-$500 million in podcasting acquisitions for 2019. To learn more or opt-out, read our Cookie Policy. Gimlet tells stories that help listeners better understand each other and the world around them. Spotify's planned acquisition of Gimlet Media has helped solidify the podcast industry as an entertainment medium. Spotify wants to own the podcasting space, and it’s made that clear with a series of high-profile acquisitions and deals over the past two years — including the Ringer, Gimlet, Joe Rogan, and, most recently, Megaphone. The collapse of America’s middle class crushed department stores. The company has established itself in the podcast biz with popular scripted and unscripted shows, including “Homecoming” — adapted into a TV series by Amazon Studios — and “StartUp” and “Reply All.”. “Just as Spotify helped people discover the best music for them — it didn’t just know what you liked, but it was able to predict what you might like,” Polgreen said. To that end, Gimlet is experimenting with mixed media extensions of podcasts, like vodcasting (video podcasting), and it’s leveraging Spotify’s robust predictive algorithm to feed music listeners shortform spoken content in the Daily Drive, its recommendation service. 1. And after an initial dip, Gimlet listenership is back to where it was pre-pandemic. Gimlet Media is the award-winning narrative podcasting company that aims to help listeners better understand the world and each other. Shows Browse. Also, unless I’m mistaken, it would also be Spotify’s largest acquisition ever. Gimlet Media / A Spotify Company. Our roster of podcasts includes critically-acclaimed shows like Reply All, Science Vs, and Mogul. The 83-person staff of Gimlet Media, a podcasting startup acquired by music streaming service Spotify for $230 million in February, is unionizing with the Writers Guild of America, East (WGAE). Even after the economy recovers, advertising alone will never be enough to support it. Listen to Heavyweight on Spotify. In einer offiziellen Pressemitteilung gab Spotify die Übereinkunft mit Gimlet Media … © Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. On Friday, Recode broke the news that Spotify was in talks to buy the popular New York-based podcast studio Gimlet Media for more than $200 million. Dolores Roach Main Theme - Allison Leyton-Brown, 1:06 0:30. Ajit Pai, Trump’s FCC chair who repealed net neutrality, is leaving on January 20. Zudem wird Anchor, eine Creator-Plattform für Podcasts, übernommen. At the same time, he admitted that podcasting is a relatively small business today. Beide stammen aus dem Hause der Spotify-Tochter Gimlet Media. Its next goal: get more of its 300 million users to start listening to podcasts. LightRocket via Getty Images. 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Spotify is in advanced talks to buy Gimlet Media, according to ReCode and the WSJ.Here’s why this is either a huge deal for podcasting… or just a big nothing burger. Der schwedische Streaming-Riese Spotify steigt immer stärker ins Podcast-Geschäft ein. Streaming-audio giant Spotify shelled out around €300 million, or about $337 million, to buy two podcasting companies — producer Gimlet Media and services provider Anchor FM Inc., the company said. Spotify spent more than $300 million to acquire Gimlet Media, the maker of Reply All and other popular shows, and Anchor, the company behind an … Pai’s business-loving, regulation-undoing legacy will likely last for years to come. Sign up for the “Our goal is to get people into the habit of listening to content on Spotify that’s not music,” Polgreen said. A lot of what we’re doing is obviously strategically targeting this area that we want to be a leader in.”. A price tag of as much as $400 million would surpass what Spotify paid for the Ringer and Gimlet Media, as well as what Sirius XM Holdings Inc. paid for Stitcher. The deal was announced at the same time as the purchase of Anchor, a podcast creation and distribution platform. By choosing I Accept, you consent to our use of cookies and other tracking technologies. Damit wird Spotify seine Präsenz auf dem Podcast-Markt deutlich stärken – und künftig wohl mehr Werbekunden anlocken können. Spotify has 300 million users. Spotify announced it is buying privately-held podcast companies Gimlet Media and Anchor. The double deal is apparently part of Spotify’s plan to spend $500 million on its podcast offerings this year. Gimlet’s Lydia Polgreen tells Peter Kafka about how her parent company Spotify plans to turn music listeners into podcast devotees. The largest prior was the 2014 acquisition of Echo Nest, the music intelligence technology company, for around $66 million. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Gimlet Media Play on Spotify. Gemeinsam mit dem Streaming-Giganten wollen sie das Podcast-Business jetzt skalieren und zu einem Milliarden-Geschäft machen. Spotify übernimmt die beiden Unternehmen Gimlet Media Inc. und Anchor. “In just shy of two … On Wednesday, Spotify said it … Gimlet Media is a start-up podcast network, and Anchor provides creators with tools to build, publish, and monetize podcasts. “We’ve yet to see a show that’s become the 60 Minutes for audio,” she said. King’s Estate Responds to Drake and Lil Wayne’s ‘B.B. Watch Kafka’s full interview with Lydia Polgreen above to hear more about her vision for podcasting at Spotify, why she left a long career at the New York Times to join HuffPost after the 2016 election, and her thoughts on Joe Rogan’s interview controversies. Deciding to reinvent the drive-time radio show during a pandemic, when a large share of would-be commuters are homebound, doesn’t seem like great timing. While the growth of podcasts has been strong, it’s still a tiny fraction of overall listening for the service. Streaming-audio giant Spotify shelled out around €300 million, or about $337 million, to buy two podcasting companies — producer Gimlet Media and services … About Gimlet. Erst im Februar haben Matt Lieber und Alex Blumberg ihr Podcast-Unternehmen Gimlet Media für kolportierte 230 Millionen US-Dollar an Spotify verkauft. But according to Polgreen, half a million people have tuned in so far. But first, some context: Want to help animals? Gimlet Media, Inc. is a digital media company and podcast network, focused on producing narrative podcasts, headquartered in Brooklyn, New York and is a subsidiary of Swedish music streaming provider Spotify. Join Jonathan Goldstein for road trips, thorny reunions, and difficult conversations as he backpedals his way into the past like a therapist with a time machine. The company had raised $14.4 million, according to Crunchbase, from investors including Accel, Acequia Capital, Betaworks, the Chernin Group, CrunchFund, Eniac Ventures, Nir Eyal, Omidyar Network, and Questlove. “There’s a lot of really fascinating work going on at the company that’s trying to solve this problem for spoken word audio too.”. The company was founded in 2014 by Alex Blumberg and Matthew Lieber, who serve as the company's CEO and president respectively. Brooklyn-based Gimlet set out to build “the HBO of audio,” Matt Lieber co-founder told Variety in 2017. Pictured above: Gimlet Media founder Alex Blumberg (l.) and Matt Lieber. Amazon and the pandemic are the final blows. If you have already made a contribution to Vox, thank you. Gimlet podcasts are downloaded millions of times per month by listeners all over the world. Pop culture’s department stores taught us what to want, 11 films to watch if you loved — or hated — Hillbilly Elegy, Religious conservatives have won a revolutionary victory in the Supreme Court, The government’s failure to provide economic relief is killing people, The battle over Trump’s huge UAE arms deal, explained, A bipartisan group of senators wants to pass emergency Covid-19 relief, The 12 Days of Christmas: The story behind the holiday’s most annoying carol. “The business is so nascent. Abbie is an Executive Producer and the Head of Gimlet Projects, a creative production team that develops new shows for Spotify Studios. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. newsletter. That’s after Spotify turned its first quarterly operating profit in Q4, of $107 million (€94 million). Peter Kafka talked to Gimlet Media’s new head of content, Lydia Polgreen, about how she plans to achieve that at the Code Media@Home series. Millions of people rely on Vox to understand how the policy decisions made in Washington, from health care to unemployment to housing, could impact their lives. The company said it plans to spend $400 million to $500 million in podcast acquisitions in … This story is part of a group of stories called, The death of the department store and the American middle class. Gimlet / Spotify for Podcasters Introducing a brand new five-episode series from podcast pioneer Alex Blumberg, and Spotify for Podcasters, that teaches the craft of audio story-telling. Gimlet Media would be Spotify’s first content company acquisition. 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